Brand story: IKEA is the largest furniture retailer in the world
- atiyehmehri1997
- Dec 28, 2022
- 4 min read
IKEA is one of the largest brands of furniture and household appliances that offers a variety of these products in its stores.
IKEA is an international brand established in Sweden. This company operates with a focus on ready-to-assemble furniture and home appliances, and has held the title of the largest furniture seller in the world for several years. The founder of this company was Ingvar Kamprad, who founded this company in 1943 at the age of 17. The name Ikea is made up of the initials of the founder's name, Ingvar Kamprad, the place where he grew up Elmtaryd and the city where he lives Agynary.
IKEA is best known for its modern designs in its product range as well as stunning interior design in its stores. Simplicity and respect for nature are prominent features of this company's products. In addition to appearances, Ikea is known for its cost control programs, operational details, and constant product development. These activities have caused Ikea to reduce prices along with market development throughout its history.
According to the latest statistics, IKEA has operated in 49 countries and has established 415 stores in these countries. The company's website offers 12,000 products to users, and its annual statistics reach more than 2 billion visits. The interesting thing about this brand is that they account for one percent of the world's wood consumption for commercial products.
History of establishment
The founder of Ikea founded his company at the age of 17
Ingvar Kampard founded IKEA in 1943. The initial focus of this company was to sell products by mail. 17-year-old Ingvar funded the company from an award his father gave him for academic success. The initial products of his company were pens, wallets, photo frames, watches, inks and socks. From the beginning, Ingvar focused on selling products at a low price.
The first Ikea advertisement was published in local newspapers in 1945. At that time, Ingvar had reached the ability to sell products independently. He used milk delivery vans to deliver goods to customers.
Furniture sales started five years after establishment. The furniture of this company was produced by active producers in the forests and fields around Ingvar's place of residence. The market response to the company's first products was significant and the company's product line expanded. At the same time and in 1951, relying on the increase in sales, the company published the first official catalog of its products. Today, this catalog is known as one of the symbols of the IKEA brand.
The first exhibition of IKEA products was established in 1953 in Elmhot, Sweden. This incident is one of the milestones in the history of Ikea; Because users could see and touch the company's products closely before buying. The opening of this exhibition was during the fierce competition of this company with another furniture manufacturer in Sweden. Both of these companies chose the price reduction policy to compete until the uncertainty about the quality of the goods increased among the people.
By establishing this exhibition, Ikea showed the high quality of its products to the customers and somehow won the competition. The first exhibition of IKEA products was established in 1953 in Elmhot, Sweden. This incident is one of the milestones in the history of Ikea; Because users could see and touch the company's products closely before buying. The opening of this exhibition was during the fierce competition of this company with another furniture manufacturer in Sweden. Both of these companies chose the price reduction policy to compete until the uncertainty about the quality of the goods increased among the people. By establishing this exhibition, Ikea showed the high quality of its products to the customers and somehow won the competition.
Mammut chair series and other IKEA products for children
Finally, in 1997, at the same time as the company's website was launched, the Swedish brand decided to establish its own independent sub-category for children. They launched a section called Children's IKEA. The focus of this department, in addition to designing and making durable products for children, is trying to train their sense of cooperation and social skills. The interesting point is that children themselves have participated in the development of the products of this subcategory since 1997. In order to respect children as much as possible, Ikea also welcomes them in its stores and has considered all kinds of playgrounds to special foods for their well-being.
365+ series were another category of products that were introduced this time focusing on kitchen and cooking. These products include a variety of food preparation, cooking and serving tools. Famous countries that hosted this Swedish brand in the last years of the 20th century include Hungary, the Czech Republic, Spain and China.
The latest statistics provided by the IKEA brand indicate that the company's revenue in 2016 was about 5.5 billion dollars. This brand is currently ranked among the top 40 brands in the world according to Forbes magazine. In the last few years, this brand has not been left behind in offering pleasant and modern products and has been active in the supply of electrical household appliances such as smart lamps and televisions. Of course, the path of the Swedish brand to becoming a serious actor in these industries will definitely be winding.
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